when’s the last time you pooped?
As colorectal cancer rises and fiber intake falls,
we’re making digestive health impossible to ignore.
Using humor, cultural insight, and public activations,
Dave’s Killer Bread disrupts the snack aisle with pur(poo)se.
🌠 Live Client Sprint Winner, VCU Brandcenter
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Tombras asked us to raise awareness for DKB snacks.
We answered by choosing to own the benefit that other
snack brands don’t talk about -- gut health.
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71% of Dave’s consumers plan to drive on their next vacation.
So, we’re running a series of billboards for 200 miles along I-95 and I-5.
Playful copy will tease drivers the whole way.
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In Dave’s Killer Reststops, we’ll remind people
that we give a crap while no other snack brand dares to.
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Out of the snack aisle and onto the road,
we’re here to support every part of your journey.
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The campaign is going urban, too.
Wheatposters teasing the second part of our activation
will continue to hit key markets.
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And we’re dropping even more bathroom takeovers!
This time, in cities with limited restroom access;
New York, Boston, San Fransisco, Los Angeles, and Washington, DC.
CREW
Marissa Price, Writer
Sam Khan, Writer
Izzy Pinson, Art Director
Chloe O’Hallaron, Art Director
Judson Simpson, Strategist
Sophie Reinhardt, Account Manager
MADE AT THE VCU BRANDCENTER