the official beer of friendsgiving.
Friendsgiving is a difficult time for a key beer demo: The Lazy.
This year, PBR is presenting slackers with the perfect, low-effort contribution.
Something ... different that will provide the party with delicious beer
while earning our customers a pass in the eyes of their friends.
Introducing Turkey Beer, the Official Beer of Friendsgiving.
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PBR is the underdog of beer.
And who’s not a fan of some good character development?
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It’s more than just a crudely shaped case of beer,
it’s full of delicious, smokey, turkey-flavored cans of PBR.
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Turkey Beer will show up on Instagram just in time for Friendsgiving.
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Let’s be honest, we all know they’re not going out
of their way to prep something nice.
So, we’re meeting them where we know they’ll be. The beer cave!
CREW
Casey Hickman, Writer
Eliza Fry, Art Director
Chloe O’Hallaron, Art Director
Samyuktha Shankar, Strategist
Kathleen Firment, Brand Manager
Paige Mudd, Props Master
MADE AT THE VCU BRANDCENTER