PABST BLUE RIBBON: TURKEY BEER


Friendsgiving is a difficult time for a key beer demo: The Lazy.

This is because lazy people don’t want to prepare anything for a potluck dinner, they just want to grab something on the way. 
Fortunately for them, we created the perfect solution to this annual headache that will clearly stand out as a quality Friendsgiving contribution.  




It’s not just a beautiful turkey shaped case of beer.
It’s full of delicious, smokey, turkey flavored cans of PBR.
Shoppers can find turkey beer inside convenience stores and beer caves
so they can pick it up on the way to their Friendsgiving dinners.




Ads for Turkey Beer will go up in convenience stores
across the country, and on Instagram.





🚀 Team

Strategist, Samyuktha Shankar
Strategist, Kathleen Firment
Copywriter, Casey Hickman
Art Director, Eliza Fry
Art Director, Chloe O’Hallaron